Why SMART employees make m stakes — and how leaders can finally understand why.
The 3Bmethod™ is the behavioral engine of everything I teach — a method derived from a concept built to explain Why SMART Employees Make M!stakes. It breaks human behavior into three constructs that reveal the real conditions behind a deviation. Once you understand these constructs (see below), you can read behavior with clarity instead of guessing. This is the foundation for categorizing a Human Error related Deviation correctly.
THE 3 CONSTRUCTS (3Bs)
INFORMATIONAL CONSTRUCT (BRAIN)
Errors caused by a breakdown in Competence:
-
Poor DELIVERY tactics
-
Incorrect, incomplete, unclear, uncertain, unconcise CONTEXT
This construct explains how the framing, clarity, and transfer of information shape behavior.
MOTIVATIONAL CONSTRUCT (BEHAVIOR)
Errors formed by a lackadaisical Culture:
-
Socially tainted INFLUENCES
-
Stubborn, unmovable BELIEF SYSTEMS
-
Lack of fulfilling INTRINSIC INCENTIVES
This construct explains how internal drivers shape decisions.
.png)
SITUATIONAL CONSTRUCT (BARRIER)
Errors driven by obstacles that decrease Capability:
-
Outdated, faulty, incomplete BEHAVIOR DESIGN
-
Overwhelming EXTERNAL BARRIERS
-
Psychologically unsafe INTERNAL BARRIERS
This construct explains how environmental conditions and situational pressure shape performance.
.png)
WHY ORGANIZATIONS USE THE 3BMETHOD™
Leaders use the 3BMethod™ to:
-
Understand Why SMART Employees Make M!stakes
-
Recognize the behavioral direction of a deviation
-
Strengthen culture and collaboration
-
Reduce recurrence by addressing the true driver
-
Improve engagement and cross-functional cooperation
The 3BMethod™ is taught in workshops, keynotes, and training programs across Europe.
LEARN THE 3BMETHOD™
Ideal for:
-
Pharmaceutical leaders
-
Quality professionals
-
Investigators
-
Supervisors
-
Teams responsible for reducing human error
Workshops and keynotes are available on-site or virtual.
More Info
This package includes
A pre-engagement call
Up to 3 follow up calls before the event
Keynote Features
45-100 minute live session (incl Q&A)
An unlimited number of seats
Workshop Features
1-2 day on-site session
Possibility of customization (focus on your problem)
up to 60 seats
A group call for 1 hour of complimentary follow questions (within 7 days after workshop)
A copy of all workshop slides and content
Learning Objective
Understand Why SMART Employees Make M!stakes by learning how the three constructs of the 3BMethod™ shape behavior under pressure.
Identify how informational, motivational, and situational forces influence decision-making and contribute to operational m!stakes.
Gain clarity on the behavioral direction of a m!stake to prepare for deeper investigation in PROBE THE HerD™.
.png)
1.png)
.png)
.png)
