UNDERSTAND
Human Error related Deviations (HErD. s) don’t happen because people are careless — they happen because something in the informational, motivational, or situational environment pushes behavior in a specific direction. When the true driver is misunderstood, the error gets miscategorized… and recurrence becomes inevitable. PROBE THE HerD™ starts by teaching you how to understand the behavioral forces behind a mistake so you can finally see what really happened.
3BMETHOD™
The 3Bmethod™ is the behavioral engine of this book — a method derived from a concept built to explain Why SMART Employees Make M!stakes. It breaks human behavior into three constructs that reveal the real conditions behind a deviation. Once you understand these constructs, you can read behavior with clarity instead of guessing. This is the foundation for categorizing a HerD correctly.
PROBE THE HerD™
This is the investigation process — a behavioral RCA (bRCA) that can stand alone or enhance traditional RCA tools. PROBE THE HerD™ highlights cognitive load, cognitive hotspots, and the behavioral signals that matter. Combined with the 3BM Prediction Tree™ - a decision tree tool derived from the 3Bmethod™ - it directs you to the correct behavioral category so you can identify the true root cause of the Human Error related Deviation. No blame. No assumptions. Just behavioral precision.
REPEAT
Once you Understand behavior, apply the 3Bmethod™, and PROBE the HerD™ correctly, you can Repeat the process with confidence. The cycle builds investigative consistency, strengthens behavioral insight, and ensures that human error is categorized accurately — so recurrence finally ends.
WHO THE MASTERCLASS GUIDEBOOK IS FOR
This guidebook is built for professionals within regulated industries (i.e., pharma, med devices, hospital, food, government, warehousing/transport) who investigate, review, or make decisions about Human Error related Deviations — including:
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Quality professionals & specialists
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Investigators
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Auditors
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Risk specialists
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Compliance professionals & experts
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Supervisors and leaders needing a Quality Maturity Process within Deviation Management
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Anyone responsible for understanding why a deviation occurred
If your work requires clarity, behavioral insight, and accurate categorization of Human Error related Deviations, this book gives you the tools to do it with confidence.
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